Website

 Early planning

• Website will focus on exclusive content whilst still selling the magazine, with social media feeds and reviews, articles and top lists, alongside some interviews in order to promote the online form, this will target the online nature of the 16-25 year old target audience with content that appeals to them in their want for information and socials

Mood Board

Possible cover lines/articles

• Looking back on the decade
• Top 'City Pop' tracks this week
• How (artist name) made their return
• The alcoholism that inspired (album name)
• lonely nights in the city life - an interview with (artist name)
• The songs that led to today
• What to look forward to from now until 2025
• Celebrating 10 years of (insert artist name)
• The best live shows of 2023
• An insight into (artist name)

Section headings

• Reviews
• shop
• top lists
• news
• interviews 
• home

Ideas of audio-visual content 

• Interview with an artist, snippet of a full interview, focusing on their new release and their story, likely cutting between them in a studio with an interviewer and visual content that relates
• Edited style my not include an actual visual of the artist to create an idea of anonymity
• Appeals to the audience wanting to learn more about the artists, whilst also being an exclusive promotion and interview 

Photo ideas

• Setting - studio, possible use of outside with plants and sun, perhaps use green screen to place model into somewhere different, e.g a 3d background that resembles the city or futuristic style
• model - likely use 2 female models for the front of the magazine, with models of any kind on the contents, undecided but will likely have the clothing be more casual to reminisce on city pop, 
• lowkey lighting with saturated colour
• stylised  

 

Website template

https://www.wix.com/website-template/view/html/2327?originUrl=https%3A%2F%2Fwww.wix.com%2Fwebsite%2Ftemplates%3Fcriteria%3DOnline%2BMagazine%26ref%3Dcustomize_site_from_dashboard%26dashboardFirstMetaSiteId%3D256ae0ff-c5c9-4e6c-96ec-2af5e27f9478&tpClick=view_button&esi=3018baea-2289-48bf-bf9b-80a16ce67e79&dashboardFirstMetaSiteId=256ae0ff-c5c9-4e6c-96ec-2af5e27f9478 

Website Video idea draft

• Interview style with the artist from one of the covers, creates synergy
• cuts between video of artist sat in a chair for an interview and shots of scenery, albums, or live shows to mirror the wording or the meaning behind the words
• Will use scripted questions to somewhat scripted responses to create natural acting with a personal tone to the interview 
• Questions asked:
• What inspired this album?
• Who inspires you?
• What does this release mean to you?
• Any more to share? 
• Black text title cards with text on between, no interviewer presence

WEBSITE WAS DONE IN A RELATIVLEY QUICK SESSION THEREFORE LACKS DISTINCT PROGRESS UPDATES 

 

• Colour palette of both the luminescent and desaturated reds, pink, lime green alongside the standard white and black are utilised to maintain cross media product similarity
• Content works under digital native audience who will be attracted to socials and video's, alongside having a youthful but mature look which is reminiscent of Spotify in the linked page buttons (despite linking to nothing due to requirements) 
• Image include those of artists and an actual gig that has been altered by cropping to look more enigmatic so that it fits the genre 
• Video is an interview format that is stylised to fit the brand 

   - video location and angle alongside colour grading takes slight inspiration from older Red Hot Chilli Pepper videos with the vast blue clouded sky creating a somewhat enigmatic 'vibe' that when presented to an audience evokes a profound set of emotional response, with colour grading being utilised to create a more cyber tone that more closely follows the genre of the music magazine. 

-Luminescent colour choices for the website set from the lower budget branding that would need to be utilised, the key visuals at the top of the page of a large crowd represent the brand identity and push for sharing good EDM music and events whilst the gradient based colour blocks serve to separate the website whilst keying into the tackier elements of techno association through bright flashy colours that are implicit of the lights you see at raves/clubs, this allows paring and distinction with brand identity and bald text due to the simpler sans serif white/black text. 

• Video works to format a clear synergy between products, with the second cover of the magazine including the featured artist within a cover line which is paired with the partnered contents page that contains both an image and pointer towards the online interview   

-Website slogan changed to match the magazine slogan, originally dubbed 'the cities music,' altered to the magazine's 'the beat to your motion' to create synergy and remove the somewhat enigmatic statement that could be misinterpreted as the actual music production rather than a magazine/website brand 

-Website logo is similar to the masthead in both text and the sound wave design choice is maintained however altered to fit a logo rather than a masthead, the sound wave is moved to behind the text to create a distinct standout pointer towards the logo, with the pink highlighting the text and creating a vibrant but soft opening page 

https://zackpoggers21.wixsite.com/euphoric

Images sourced from WIX

• Euphoric 3 background image
• 'Euphoria week' background image