Magazine analysis

 Case study one - TRAX

Cover:

• Layout - the layout uses a purple bordered style to stylise the magazine cover and highlight the main image in a framed format which also allows the text room to breathe on a plain background, making it somewhat simplistic but stylised  
• Typography - Sans-serif font in a bold black across any purple backgrounded area with an inverse of purple text across the main image, large text is used in a block capital style to make the text distinct, clear and understandable whilst matching the simplistic style set out by the masthead and brand
• Lexis - The text is presented in a way that looks to the future rather than the past using tense which is emphasising how times will change, the language is not formal and is short to state a point with no excess, all words relate to the magazine e.g sound systems or virtual reality
• Cover lines - Minimal cover lines which state very little and just give a brief on the contents e.g the interview with a sound system installer, giving an insight to the industry, the have one main cove line which goes across the main image and the rest sit outside of the images range
• masthead - is clear and visible without any interference from the main image, suggesting due to the more niche nature of the genre it is a brand with less public recognition meaning it needs the logo to be clear
• Colour palette - dark colours of black and purple with a grey within the main image and a white from the VR headset, the dominance of just 2 block colours creates a sense of simplicity and  minimalism reflecting the views of the clean cut nature of the future which is often seen in the genre 
• Barcode - sold in retail and is integrated into the bordered image to reflect the futuristic nature 
• Main image - The main image consists of an intertextual reference of the PSVR, being worn by the artist and linking to the cover lines about hackers and how virtual reality will change music, the image is simple displaying a futuristic theme with a shirtless man on a plain studio background reflecting a lower production value.
• Representation - representation of a minority group, the fact it is a French magazine also makes this representation more meaningful as the country has slowly become more right ring and racist 
• target audience - Targeting fans of DJ and electronic music, people interested in upcoming artists and searching for new artists as seen in their advertisement of the rankings, can see that the audience is looking to the future with a passion of the genre, being interested in both the technology behind it and the artist, a more mature but younger audience of 18+ 
• The companies ideologies and values look at emerging artists and pushing them into the spotlight whilst supporting previous artists with an intent to educate on the technology behind the music, celebration of a shred passion

Contents:

(Contents not from same issue as cover)

• Simple layout, main image on left with. a large headline referencing the festival imagery, the text is laid out in a simple and seemingly formal fashion, with larger blocks of text rather than the traditional contents
• White background with full black text and pink background for the main header
• Text dominated 
• The lack of a proper contents and rather more descriptive suggests the shortness of the magazine 

Case study two -

Cover:

• Layout - Masthead top across whole page, main cover line  across centre of main image, barcode bottom right in order to be out of the way, majority of cover lines border image in a way that does not overrun onto the model
• Typography - Sans serif, block caps used for all text outside of masthead which helps differentiate it from the rest of the product 
• Cover lines - there are a large amount of cover lines all short in length, they alternate in colour but are consistent with the orange and white 
• Lexis - More informal style of writing with modern terms like 'beef,' terms relating to genre such as disco, Dj 
• Masthead - masthead is name of the magazine in a large bald white font in all lower case, the font is stylised to make the i stand out, the masthead also lays partially behind the main image due to the recognisability of it
• Colour palette - Dark colours of orange, white, black and grey, with the orange varying in gradient to the white to stylise the font, the orange and white on black contrasts to create clear visuals
• Mai image - consists of the Russian DJ, Nina Kraviz with her on a studio background, she is wearing a black dress with a glossed set of fashioned shoulder pads, reflecting common clothes seen in the dance and clubbing scene
• representation - Russian female model, often a genre dominated by male DJ's 
• Target audience - Music fans specifically in the genre of dance and clubbing, a somewhat youthful but mature audience above the age of 18 and likely under 40, who still venture to the club and enjoy nights out with raves, DJs and clubs 

Contents:

• The contents span across 2 pages, non double spread
• Both pages consist of a dominating main image followed by a column of the magazines contents within the pages 
• The colour palette differs from the main cover via using a golden colour rather than orange but keeping the black and white 
• The pages further consist of minor images that compliment the main image by keeping the same theme 

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Not analysed but used to show how the magazine cover sin the genre often have a large amount of freedom and may be heavily stylised