Audience profile

•  primarily 16-25 year old audience who stand middle class, likely located in cities or high populated towns 
• Mixed gender with little bias due to the broad diversity of the genre and the mix of male and female artists with appeal to both sides, as well as the city and clubbing culture
• Fit under the Experiencers and partially Strivers in VALS categories 
• Fit under the Explore within the Young and Rubican archetypes 

The average reader will be from 16-25, likely living in a city and enjoying going out at night to parties or clubs, with an interest in foreign music and an appreciation for the older music, having a craving to consume more about the niche genre with their interest, having money to spare to spend o na good experience and being passionate about the contents. They likely find music is an integral part of life, living more in the moment than planning ahead.  Often social and net natives, with a notable and constant online presence.